What to expect in this role
As digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance.
You’ll work across disciplines–UX, product, marketing and CRM–to craft clear, compelling and user-centered content that informs, engages and converts.
Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence.
Note: This isn’t a marketing role–you’ll be working within a product team and a firm understanding of UX heuristics s essential.
Those with Canadian P&C insurance industry experience are highly encouraged to apply.
Support strategic content initiatives
· Collaborate with cross-functional teams to deliver multi-channel content solutions
· Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
· Think strategically – connecting content deliverables to broader business objectives and user needs
· Apply UX writing and content design principles to improve how customers purchase insurance online
Collaborate across teams
· Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focused
Content design & UX writing
· Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention
· Use words to design intuitive features and flows that help users achieve goals with minimal friction
· Deliver microcopy for in-app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practices
· Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals
· Craft newsletter and email copy that converts, retains, educates and entertains our audiences
· Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences
What you bring to the table
· 2–4 years of professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)
· Experience in the Canadian auto and home insurance industry is a strong asset
· A strategic mindset with a passion for solving user and business problems with content
· Foundation in optimizing content for SEO and AI
· A portfolio that proves your ability to apply content solutions to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails
· Interest or experience in using AI tools to refine workflows and streamline content creation
· Understanding of web accessibility standards and inclusive writing practices
· Experience working in Agile environments; familiarity with tools like Jira and Figma
· Proficiency with CMS platforms and an ability to learn new tools quickly
· Strong collaboration skills and a customer-first mindset
· Bilingualism in English and French is an asset
Salary Range: $58,100 - $106,900
