Job Description
Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
What can you expect in this role?
- Reporting to the Director, Sales & Distribution – Direct Channels, you’ll be at the heart of Sonnet’s growth engine. This role is all about driving operational excellence, unlocking insights, and fueling strategic partnerships across our Sales & Distribution team.
- You’ll lead the charge on evaluating and onboarding new partners for Sonnet’s Affinity business, optimizing performance across sales channels, and delivering high-impact reporting and analysis. You’ll collaborate with cross-functional teams—marketing, finance, analytics, legal, tech, and customer care—to bring bold ideas to life and support double-digit growth.
- This is a high-impact role with visibility across the organization. You’ll work on initiatives that directly contribute to Sonnet’s growth strategy, influence senior leadership, and help shape the future of our distribution model. If you're a strategic thinker, a natural collaborator, and someone who thrives in a fast-paced environment, this is your chance to make a real difference.
Strategic Partnerships & Onboarding
- Identify and assess new partner opportunities to expand Sonnet’s Affinity footprint.
- Lead operational setup and onboarding, working closely with internal teams to ensure seamless execution.
Sales Channel Optimization
- Monitor performance across assisted sales, aggregator channels, and other revenue-generating initiatives.
Partner Reporting & Business Operations
- Analyze marketing efforts and measure impact to inform future strategies.
- Support the full spectrum of Affinity business operations—from reporting, payments and renewal tracking to RFP monitoring and Salesforce audits.
- Ensure compliance and champion best practices across Sales & Distribution.
- Provide ad-hoc support for Petline Sonnet Sales & Distribution as needed.
What do you bring to the role?
- A university degree or college diploma in a relevant field
- 3–4 years of experience in operations within insurance or financial services (insurance experience preferred)
- Strong communication skills—both written and verbal
- Advanced Excel skills and proficiency in Microsoft Office
- Impeccable attention to detail and organizational skills
- Ability to juggle multiple priorities in a dynamic, fast-moving environment
- A collaborative mindset and the ability to work cross-functionally with ease
Salary Range: $51,300 - $94,400
About Us
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
This position is being posted to fill an existing vacancy.
Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
What’s in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Go ahead and expect a lot — you deserve it.
It’s better here — but don’t take our word for it. Definity was named by Great Place to Work ® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
#IND1
About The Team
Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
