Position Summary
The Vice President of Marketing is a key executive role responsible for leading the marketing department and driving the overall marketing strategy to achieve business objectives. This role requires a visionary leader with extensive experience in marketing, strong business acumen, and the ability to influence and inspire teams. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, driving revenue growth, and enhancing brand equity.
What will your job entail?
Job Responsibilities:
• Develop and implement comprehensive marketing strategies that align with the company’s business goals and drive growth.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and excellence.
• Oversee the development and execution of brand strategies to enhance brand awareness, positioning, and loyalty.
• Conduct in-depth market analysis to identify opportunities, trends, and competitive landscape, and adjust strategies accordingly.
• Design and oversee integrated marketing campaigns across multiple channels, including digital, social media, PR, and traditional media.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Collaborate with cross-functional teams, including sales, product development, and finance, to ensure alignment and support for marketing initiatives.
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing efforts and make data-driven decisions.
• Stay abreast of industry trends, emerging technologies, and best practices to drive continuous improvement and innovation in marketing strategies.
• Provide regular updates and reports to the executive team and board of directors on marketing performance, insights, and strategic recommendations.
Work Experience and Education:
· Bachelor’s degree in Marketing, Business Administration or a related field with 15+ years of related experience.
· 7+ years of making management decisions.
Licenses & Certifications:
· Certified Marketing Executive (CME) is preferred.
Technical/Functional Skills:
· Market Strategy
· Outside Sales
· Lead Generation
· Campaign Management
· Brand Strategy
· KPI Tracking
· Digital Marketing Tools
· Market Research
· Project Management
· Insurance Industry Knowledge
Behavioral Skills:
· Effective Communication
· Interpersonal Skills
· Attention to Detail
· Decision Making
· Problem-Solving
· Continuous Learning
Ryan Specialty is an Equal Opportunity Employer. We are committed to building and sustaining a diverse workforce throughout the organization. Our vision is an inclusive and equitable workplace where all employees are valued for and evaluated on their performance and contributions. Differences in race, creed, color, religious beliefs, physical or mental capabilities, gender identity or expression, sexual orientation, and many other characteristics bring together varied perspectives and add value to the service we provide our clients, trading partners, and communities. This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, firing, promoting, transferring, compensation, benefits, training, leaves of absence, and other terms, conditions, and benefits of employment.
How We Support Our Teammates
Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them — and their family members — achieve their physical, financial, and emotional well-being goals. In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more.
The target salary range for this position is $160,000.00 - $200,000.00 annually.
The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market demands. The pay range is subject to change and may be modified in the future. Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards, visit our website https://benefits.ryansg.com/.
We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation at HR@Ryansg.com
The above is intended to describe this job's general requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
