Job Description
About the Role
We are seeking a dynamic and strategic Territory Manager to drive growth and engagement across a portfolio of 250+ veterinary clinics and other channels. This role is pivotal in executing tactical plans, delivering exceptional customer care, and marketing our channel products and services. The ideal candidate is a relationship-builder, a data-driven strategist, and a passionate advocate for business partnerships.
Key Responsibilities
Business Intelligence & Strategy
- Grow and maintain a high-performing territory of engaged veterinary clinics and other channels.
- Monitor and report on competitive activity, with a focus on outpacing Trupanion .
- Identify and present regional growth opportunities.
- Collaborate with fellow Market Leads to implement national initiatives.
Financial & Business Planning
- Develop and execute strategic plans to meet monthly, quarterly, and annual sales targets.
- Leverage Salesforce and internal systems to track performance and drive lead conversion.
- Ensure efficient financial and business management for sustained profitability.
Relationship Management
- Build and nurture strong relationships with veterinary partners to enhance retention and renewals.
- Educate clinics to support trial growth and consistent sales performance.
- Lead the deployment of regional voucher program & QR Code strategies.
- Provide mentorship and guidance to regional colleagues.
Development
- Participate in cross-functional teams with a focus on engagement, collaboration, and high performance.
- Identify and address capability gaps to ensure delivery excellence.
- Foster a culture of innovation, teamwork, and professionalism.
Qualifications
- Sales and Business Development focus
- Minimum 7 years of Sales experience (outside sales is an asset)
- Agile experience is an asset.
- Strong management and leadership skills with the ability to build and maintain effective relationships with internal and external business partners.
- Demonstrated ability to provide direction on sales effectiveness best practices.
- Experience leading teams through sustained organizational and transformational change.
- Comfortable working in a fast-paced, dynamic environment working 4 days per week in field with 1 territory planning day working from home or office (typically Friday’s)
Salary Range: $59,300 - $109,200
About Us
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
This position is being posted to fill an existing vacancy.
Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
What’s in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Go ahead and expect a lot — you deserve it.
It’s better here — but don’t take our word for it. Definity was named by Great Place to Work ® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
#IND1
About The Team
Petline is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
