Job Description
We’re looking for a Paid Media Specialist to keep our paid media acquisition engine running smoothly. This is a hands-on role focused on clean execution. You’ll make sure campaigns launch properly, data is accurate, and workflows stay tight. You bring structure and turn strategy into action.
You’ll manage campaign operations across paid search and other paid channels. That includes launch readiness, pacing, tracking, QA, reporting, testing coordination, and workflow management. You’ll work closely with the team leads for Paid Media and SEM to help support strategy, investment decisions, and agency leadership.
This role suits someone who’s detail oriented, moves fast, and gets things done. If you like solving problems and keeping things organized, you’ll fit right in.
What To Expect
- Own day-to-day campaign operations across paid search, paid social, programmatic, and other digital media, including intake management, trafficking coordination, launch readiness, QA, and change control
- Maintain execution calendars, budget pacing trackers, reporting deadlines, issue logs, and campaign status views across the team
- Enforce campaign naming conventions, UTM standards, taxonomy governance, asset checklists, and documentation across all paid channels
- Monitor tags, pixels, GA4 events, landing page tracking, and key conversion before launch and after campaign changes to ensure campaign effectiveness and reporting accuracy
- Build, maintain, and distribute recurring dashboards and performance reporting
- Reconcile media performance data against plan projections; identify shortfalls and discrepancies
- Coordinate with agencies, creative, brand, product, and BI teams to keep campaigns moving on time and with complete inputs
- Identify and implement process improvements, templates, and automations that reduce manual reporting time and launch risk
What You Bring
- 3-6 years of hands-on experience in paid media operations, ad operations, performance marketing, or marketing operations
- Strong working knowledge of paid search, paid social, and programmatic campaign workflows
- Strong reporting and data handling skills using spreadsheets and dashboards
- Experience with Google Ads, Microsoft Advertising, Paid Social, DV360, CM360, GA4, and Looker Studio would be an asset
- Clear communication skills and comfort working with senior stakeholders, agencies, and technical partners
- Experience in insurance, financial services, or another regulated category preferred
- Experience supporting multimillion dollar media budgets
Salary Range: $73,500 - $123,500
About Us
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
This position is being posted to fill an existing vacancy.
Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
What’s in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Go ahead and expect a lot — you deserve it.
It’s better here — but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
This role requires successful clearance of background checks (including criminal checks and leadership references).
About The Team
Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
